NO STORY – NO GLORY! Why Great Software Needs a Great Narrative by Eric Nikkelen

What if your biggest product delays, team frustrations, and stakeholder misalignments weren’t caused by technical complexity—but by a missing story?

In this energizing keynote, Eric Nikkelen—founder of ReqVision and creator of the Expecation Engineering framework—shares how even the most promising software can fail when the product story is unclear, incomplete, or invisible. From painful real-world experience in the high-stakes world of medical devices, Eric learned the hard truth: without a compelling and traceable product narrative, there is no release—only regret. You’ll explore the 5 biggest pains that plague software teams: from low perceived value and spaghetti documentation to unsynchronized tools and misaligned roles. And then comes the turning point: a structured roadmap to turn stakeholder expectations into lean, traceable, and value-driven software systems. This session isn’t about theory—it’s about transformation. Eric takes you behind the scenes of “Expectationeering,” a practical method to build the right product, in the right way, for the right performance—while radically reducing friction and boosting team energy.

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Expectationeering Assessment

1 = not at all, 10 = 100%

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1. How well is your problem defined? (1-10)*

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2. Do you know all your stakeholder expectations? (1-10)*

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3. Did you capture and prioritize your value proposition? (1-10)*

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4. Is the context of your product clearly identified? (1-10)*

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5. Do your user requirements cover the intended use? (1-10)*

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6. Do your use scenarios cover the full functionality? (1-10)*

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7. How executable are your software requirements? (1-10)*

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8. How mature is your software design? (1-10)*

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9. Do you apply software FMEAs? (1-10)*

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10. How complete is your traceability? (1-10)*

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What are your main challenges?*

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Contact us

Name: Eric Nikkelen

LinkedIn: www.linkedin.com/in/nikkelen/